Tredyffrin traffic software: Costs, data and public access

Tredyffrin Township’s planned traffic software subscription would give police another way to examine speeding complaints, alongside the portable radar studies described in department records. The approved schedule lists $23,850 annually for three years, with service beginning in January 2027.

The records also separate the vendor’s description of aggregated traffic data from what residents were told they would be able to see online. Neither establishes that a public traffic dashboard is operating today.

Cost and start date

The October 5, 2026 meeting minutes, on page 2, record unanimous approval of a three year agreement with Urban SDK. Listed payments are $23,850 in January 2027, January 2028 and January 2029. Those amounts total $71,550.

Captain Tyler Moyer’s September 9 memo, on page 12 of the October 5 packet, describes the product as a geospatial artificial intelligence and data analytics platform. He sought authority to execute an agreement before October 31 to retain pricing, with staff onboarding and training following execution before the January service start.

Approval and a planned onboarding period do not establish that the agreement has been signed, staff training is complete or local data is already available.

The radar workflow behind the request

Moyer’s memo describes Traffic Division personnel placing a portable radar device at a requested location for at least seven days, retrieving it, and downloading and analyzing the results. The continuation on page 13 says weather and operational limits make that process impractical during winter months.

The department expected the software to reduce collection and analysis time and help evaluate traffic patterns and community requests. Those are anticipated benefits in a purchase memo, rather than measured savings or evidence that speeding has fallen.

What the vendor says about the data

An Urban SDK information sheet on page 14 says it processes anonymized mobility data and produces aggregated estimates by location, roadway segment, date and time. The company says it does not collect names, license plates, images, vehicle identification numbers or vehicle details for this product.

Its traffic speed sheet on page 15 advertises average and percentile speeds, peak periods and report exports. These are vendor descriptions. They do not verify coverage, sample quality or accuracy on a particular Tredyffrin road.

The October 5 minutes separately record police saying no license plate or personal data would be collected. That statement and the vendor sheet are not an independent privacy audit. Our Tredyffrin license plate reader report concerns a different technology and budget line.

Public access and a local next step

When a resident asked whether information would be public, the October minutes recorded a response that PDF copies of complaints would be available online. The vendor sheet discusses PDFs and embedded maps. A vendor capability and a stated local publication plan do not establish the same public interface, a release date or an active map.

Residents reviewing a future report can ask which road segment and period it covers, what metric is displayed and how the results informed a local decision. The signed data license, implementation records and examples of actual local reports would help answer questions left open by the approval.

The township’s Traffic Safety Unit page directs residents with road safety concerns to its Traffic Committee meetings and lists 610 408 3667 for information. Our public records request guide explains how to identify the agency holding a document. Browse the Chester County coverage hub for more local technology reporting.

Photo: K8 on Unsplash, used under the Unsplash License. Illustrative stock photograph of a residential street in Dunedin, New Zealand, not a Tredyffrin road, traffic study or software output.